CANADIAN LUGE ATHLETES WELCOME FIRST-EVER TITLE SPONSOR TO SUPPORT DRIVE FOR INTERNATIONAL PODIUM
Responding to a national FOR SALE campaign launched in February by the Canadian Luge Association, Fast Track Capital Inc. announced it will help support Canada's high-performance luge athletes' mission to find the quickest line to the podium through a five-year financial commitment that will deliver a little more than $200,000 per annum to the program for a total of $1,002,014 through the 2014 season.
This is truly a thrilling day for our sport in Canada, and it is one that will contribute to ensuring the financial stability of our program beyond 2010, said Tim Farstad, executive director, Canadian Luge Association. Fast Track Capital shares our commitment and vision to achieving excellence, and we are delighted to have them on our team.
The first financial deal of its kind in the history of the Canadian Luge Association, Fast Track Capital becomes a gold sponsor of the national program. As a result, Fast Track Capital will help support elite-level coaching and contribute to providing access to the critical resources Canada's World Cup and junior-level athletes need to continue their climb up the international standings.
We are extremely proud to extend our financial commitment to help these great athletes achieve success on the world stage, said Darren Weeks, founder and chief executive officer, Fast Track Capital Inc. It is our hope this contribution will not only help put Canada's elite luge athletes on top of the podium, but will also allow the next generation of athletes to access the resources they need to realize their full potential.
In recognition of Fast Track Capital becoming the first partner to step forward within corporate Canada in response to the nationwide sponsor recruitment initiative, Canada's luge athletes replaced For Sale decals worn on their helmets during the final two World Cups of the season in February with Fast Track Capital logos during the media conference. The logo will also be prominent on the entire men's and women's World Cup Team sleds, clothing and outerwear until 2014.
Our teams of senior and junior athletes have been finding a way to achieve excellence in our sport under tight financial constraints over the last two decades, said Alex Gough, 2006 Olympian and member of the Canadian women's team. This much-needed funding will ensure Canadian luge athletes remain competitive with the best in the world, and we are proud that Fast Track Capital will be with us, in what we believe will be a historical journey, over the next five years.
Gough and her World Cup teammates returned from a three-week end-of-season break to take part in the announcement. The deal was made official in Calgary prior to the squad's first official training session which kicked off the critical 2009-10 Olympic year. Athletes hit the ice of a community hockey rink in Calgary where they hopped on their sleds and paddled down the rink as part of a unique training tactic to building strength for the ever-important starts.
The 21-year-old Gough is one of the many examples in the national luge program that demonstrates a small financial investment in athletes does result in success. Capitalizing on access to a world-leading coaching staff and increased technology thanks to Own the Podium funding, Gough enjoyed a breakthrough season in 2009 where she posted a best-ever, fourth-place result for Canada at the World Championships to go along with a series of top-10 finishes.
In addition to Gough, Canadian luge athletes have a handful of World Cup and Junior World Cup podium finishes under their belts, and each one of the World Cup team members have also slid their way into the top-10 of an international race.
Own the Podium and its corporate partners have been the financial lifeline of the national program since 2004, which has significantly boosted our performance, said Tim Farstad. There is no question financial partners are critical to delivering international medals. We applaud Fast Track Capital for their leadership in supporting Canadian luge athletes' pursuit of excellence, but we cannot afford to stop here. We look forward to finding more partners to join us in our quest for gold.
The Canadian Luge Association will be training in Calgary and Whistler, B.C. until the World Cup season opens in Calgary, November 16-21, 2009.
The Fast Track Group is the umbrella group of Fast Track to Cash Flow, Fast Track Capital, Fast Track to Paradise and Fight Aids Save Taxes. These divisions are united in the mission of helping Canadians build financial literacy, increase their financial well-being and move forward on the fast track to financial freedom. As Canada's number one financial education group, Fast Track Group affiliated companies give you the knowledge and the confidence to change you life for the better, and the connections you need to build wealth and realize your dreams.
The Canadian Luge Association is the governing body for luge racing in Canada. The Canadian Luge Association is responsible for developing our nation's high-performance luge athletes and promoting the sport across the country. For more information on the Canadian Luge Association, please visit us at www.luge.ca.