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National luge team challenges downtown suits to start challenge

Community outreach event helps launch national Karbon t-shirt fundraising campaignTeam Canada slid into downtown Calgary in their special designer race suits to raise awareness for their sport and offer corporate Calgary a chance to hop on a sled and take a ride down one of two trainer ramps placed on Stephen Avenue Mall this Monday afternoon.

The entire Olympic luge team, along with Canada's next generation of luging heroes, were on-hand to offer instruction and take on the challenge of some very keen Calgarians.

"It was great to see such a large turnout for this event," said two-time Olympian Regan Lauscher. "I think it generated a lot of interest and I'm hoping this momentum will continue to grow as we prepare for our World Cup season this year and look towards 2010."

Today's special appearance truly did reach a large number of Calgarians. The crowd that gathered was made up of many downtown people out enjoying the sunshine, but there were also a number of young kids who got involved.

The Canadian Luge Association (CLA) also set out today to dress Calgarians in national team Karbon t-shirts in an effort to raise additional funds for the organizations high-performance sliding programs. Close to 100 of the "Marathon Tees" with the CLA logo were nabbed during the official launch of the campaign, giving the athletes just one more boost towards the podium.

"Being out at Canada Olympic Park, we often don't get a chance to mingle with downtown Calgary or visitors to the city," said Tim Farstad, executive director, Canadian Luge Association. "It is through events like these that we are able to reach out to the community, gain some additional exposure for our sport and athletes, but most importantly showcase our sponsor Karbon."

The Karbon t-shirt campaign will continue throughout the season. The Canadian Luge Association will be selling the shirts at major events throughout the season. The t-shirts can also be purchased online at www.luge.ca.

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FOR FURTHER INFORMATION:
Chris Dornan
Media and Public Relations
Canadian Luge Association
T: 403-247-5423
E-mail: pqbeana@pbqn.pn