Heather Malone Hired as Manager of Sponsorship and Marketing
Dear Luge Community and Sport Partners
On behalf of the Canadian Luge Association, we are pleased to announce the hiring of Heather Malone as Manager of Sponsorship and Marketing. Originally from London, Ontario, Heather brings more than 30 years of experience in fundraising experience in both non-profit and corporate communities with her to the CLA. Heather has spent 20 years with Canadian Ski Instructors Association, and was responsible for fund development with the Calgary Police Service in support of the Missing Children Society of Canada. Heather has also been responsible for sales and marketing in the home building industry across North America and Europe. She is a civilian instructor with the Biathlon Canadian Military and has coached U12’s with the Canadian Ski Coaches Federation.
Heather will be responsible for building a strategic marketing and sponsorship plan for the CLA with the ultimate goal of generating more corporate partners across the country. Heather will also manage all marketing initiatives and provide a critical role in building and activating a social media strategy.
We are thrilled to have Heather with us in Calgary, and welcome her to the luge family.
Executive Director, Canadian Luge Association